To show busy women that Organic Valley understands them, we conducted actual research about actual mornings. The findings were illuminating: mornings be cray.
Participate in science at: realmorningreport.com
(We wrote and produced this while traveling in Cambodia and Vietnam.)
Cats are finally on to us. They've discovered the reason we're keeping them around: to harvest their poop.
Learn the truth for yourself at catspiracy.com.
On January 20th, an hour before the inauguration of Donald Trump, we released this.
To launch Taco Bell's biggest product ever, we created a campaign that was pure hype. From the first press release to the final reveal, we made sure people understood that this was A VERY BIG DEAL.
Role: creative director
Emojis. So hot right now. But weirdly, there was no taco emoji. Until now. To celebrate its release, we created a magical Twitter machine that mashes up the taco emoji with every single other emoji—on demand. Literally. Every. Single. Emoji.
Watch people using it live here: #TacoEmojiEngine
One Show Social Media - Best in Discipline
One Show Social Media - Gold
Cannes Lion - Silver
ANDY Award - Silver
Twitter #Creativity Award - Bronze
Apparently it was such a good idea that the world's largest technology company stole it.
In 2013, the San Francisco 49ers lost the Super Bowl to the Baltimore Ravens. In order to cheer up a crestfallen city, Jell-O air-dropped 30,000 cups of pudding.
To launch of the new Golf GTI, we used it to celebrate every single goal of the 2014 World Cup. Every. Single. Goal.
How do you sell a vegetable? Stop treating it like a vegetable.
We've played both sides. Sorry, Microsoft.
Felt is an app that makes sending cards more modern. Just scribble something onto your iPhone screen, and your loved one will get a handwritten card in the mail a few days later. So instead of going the traditional route for Mother's Day, we decided to celebrate someone else for a change.
(We wrote and produced this while traveling in Vietnam and Laos.)
Like we said, we've played both sides. Sorry, Apple.
That one time Coke Zero made a campaign with the second man to walk on the moon.
Greeting cards are better when they're attached to alcohol. Check out Liza's latest professional endeavor here. Also, please buy some!
Before Shazam-able commercials were a thing, Old Navy did it. Not only were these Shazam-able, they were also shop-able.
This is the first real ad we ever made that actually worked. And we made it together. In the end, we got $10,000, a free trip to France, and a Cannes Future Lion. All in 24 hours.
We've got Old Navy for days.
P.ink.org is an organization that connects breast cancer survivors with pro bono tattoo artists. What started as a collection of Pinterest boards eventually grew into a full-fledged non-profit that sponsors scar-coverage tattoos for women around the world. In October 2016, we'll host our fourth annual P.ink Day event in 13+ cities across the country. We've also developed the Inkspiration app to help approximate the tattoo experience before it happens.
To celebrate the 75th anniversary of Mac 'n Cheese, Kraft turned its social media over to Frankie and Dottie, two old friends who'd been eating the noodles for 75 years.
Nothing makes you feel like a bigger loser than being star-struck. Ugh. Still embarrassed.
Most people think they prefer Google over Bing. But most people think wrong.
Best family plan EVER.
There's no such thing as an emergency broadcast system on social media. So, we created one called Flash Flood For Good. Tons of celebrities like Pitbull, Kesha, Psy, Chelsea Clinton and the Biebs jumped on board. And Bill Clinton even helped us launch it during his Clinton Global Initiative conference.
First we came up with a promo to give away a GoPro with every GTI. Then we had to come up with something to do with all those cameras before we gave them away.
We made a calendar once.